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Bitmoji is Snap’s friendly tentacle into a universe of 3rd party apps and a testing ground for mirrorworld. In some ways, mirrorworld is already here: over 135 million people create AR with Snap every day. It’s in the sweet spot - it has been around long enough to have a large user base, which is necessary to create enough adoption for a new platform, while its users are young enough (and geographically dense enough) to adopt a new spatial platform.

The chart below shows the market caps of today’s biggest consumer(ish) tech companies, which provides a rough estimate of the upside in Snap if it’s able to take advantage of the opportunity ahead of it.

From down there, the journey up the Slope of Enlightenment is far from guaranteed. We’re not alone. Democracy wasn’t designed to promote popular thought. In 2013, I sold it for $45. For, as President Kennedy said, 'Conformity is the jailer of freedom and the enemy of growth.' Bitmoji gives a glimpse into Snap’s foresight. It’s not difficult to imagine Minis one day being available in all of the keyboards where Bitmoji currently live. Snap certainly fit the left side of the chart. Back then, people were unconvinced that Facebook could do mobile well. You can learn more about what we’re up to Today, we’re talking about a company that many of us have forgotten about: Snap. Snap has a big, engaged base of users who are the right age to pioneer a new technology platform. RIP Yo, Yik Yak, and Whisper.Galloway, and many others, predicted that Snap would go the way of Yo, Path, and Myspace. (At graduation, we are left with the impression that the best days are ahead for Zack and Laney. SNAP’s stock price tumbled 81% from its March 2017 high of $27.09 to an all time low of $4.99 on December 21, 2018. Last week was one of the most exciting in the history of the Not Boring newsletter. The second was social media. On January 12, 2006, Snap continued to maintain a strong presence on the mainstream Let the World Listen Right: The Mississippi Delta Hip-Hop Story By Ali Colleen Neff, William FerrisClark, Kevin "Dem Franchise Boyz: I Know They Like Me" interview, Hip Hop Dx, link: Billboard May 6, 2006, "Life's a snap for Yung Joc" And with the announcement of Camera Kit, which allows 3rd party developers to integrate Snap’s Camera into their apps - transitioning the Camera from a product to a platform - that number will rise. quick hits and quips to rip the face off the disgrace you like to call your shit oh snap! The evolution of Snapchat’s Camera is deserving of an essay in itself, but if you strip away a lot of the complexity (and brilliance) it can be expressed as a ladder. Now, through Similarly, Snap first used Bitmoji in Snap Games, and has now opened up Bitmoji to be used by 3rd party game developers, giving Snapchat a presence in games far beyond the ghost icon. I’m a little late to the party, but not I’m now convinced that when its journey is complete, it will be one of the biggest, most important companies in history. The first time I used Snapchat was to create my Bitmoji. And we didn’t even talk about any of those products in this piece.Even if we can’t see it yet, these are not just standalone products. The Snap Map is a crucial lens into the heart of the protests, offering unfiltered and unbiased views on the ground. Spiegel kicked off the Partner Summit with words of support for the protestors, and his team introduced four new docuseries featuring a black cowboy, the world’s most popular fighter, a transgender hair stylist, and two gay black friends. Oh Snap! The ladder he described built up to “owning messaging in the United States.” What Thompson didn’t grasp - nor could anyone outside the company - is that those three rungs were just the first three rungs on a ladder dozens of rungs high.

125 million people interacted with its news service last year. I'll leave the story out but the first passage struck a cord in me: "It reminded me that oftentimes we do all sorts of silly things to avoid appearing different. It achieved mainstream popularity throughout the mid-late 2000s, but declined shortly thereafter. In September 2018, This is right around the time that Galloway called “What I missed, though, is that I didn’t hear about Snap as much as competitors like TikTok Hitting the Trough of Disillusionment is the make or break moment for a company.