The insights come from sophisticated analyses of data from primary and secondary sources, which provide companies with a more complete picture of available opportunities. In addition, an agile test-and-learn mind-set is needed: all functions should be aligned on the philosophy of bringing innovations to market quickly and refining them based on real-time consumer feedback.Strategic RGM requires some investment in data and analytics, which can typically happen without a major step-up in talent in this area. Many of McKinsey's alumni become CEOs of major corporations or hold important government positions. They help standardize RGM processes, approaches, systems, and tools, resulting in higher speed and consistency of decisions, while the “answers” remain market specific. Retail

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Companies, however, require access to rich data sets as well as sufficient talent—not just data scientists and analysts but also “translators” to help business leaders understand the insights.Expanding RGM across the organization can help translate pockets of excellence into a truly global capability, potentially including rolling out strategic RGM or precision RGM. Having RGM teams in those markets during the implementation phase will be key to sustainably delivering impact and building capabilities.Advanced capabilities in pricing, promotions, assortment, and trade investment will only increase in importance as competition intensifies in the CPG industry. It ran a series of in-market interventions while building end-to-end RGM capabilities and designing robust training materials and playbooks. While that development has allowed CPGs to reliably capture value, the landscape has shifted, and the bar is rising.Changing consumer behaviors, advances in data and analytics, channel shifts, and higher expectations from investors such as activists and private-equity firms Still, a few leading-edge CPG manufacturers have been able to outperform their competitors and stay ahead of retailers. If done well, the CoE influences local RGM teams through the value it delivers and the pull it creates, rather than requiring direct reporting lines.A global CPG company, with a large product portfolio spanning all price tiers and a broad range of market types and channels, was struggling in the face of volatile regulatory, foreign-exchange, and economic conditions. Article
There should be a shared set of incentives focused on long-term value creation. McKinsey alumni have held positions with Tony Blair's office.

Advanced Electronics As of 2008, McKinsey alu… They are considered to be the most prestigious firms in the management consulting industry. These capabilities can then allow CPGs to deliver tailored, dynamic, and continuous omnichannel RGM activities, such as store-level RGM strategies and promos that target specific microsegments.One CPG company suspected that it could vastly improve the return on investment (ROI) of each of its promotions.

Much of the impact came from three main components, carefully planned and executed over a three-year period:After implementing strategic RGM, the company reversed its downward trajectory and is on track for a 10 percent revenue increase over three years.A CPG company should consider pursuing strategic RGM if it has strong RGM fundamentals but its gains from RGM are starting to plateau, or if it plays in stagnant categories and needs a shift away from tactical actions.The key success factors for strategic RGM include a shared vision and cross-functional ownership across the sales, marketing, supply-chain, and RGM teams, as well as support from top management.

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