Vageesha Taluja And because of those miniscule overhead and marketing costs, the profits are outsize and go right into Jenner's pocket," Kylie's self-driven success and huge profits haven't been lost on sister Kim, who has followed suit by launching a new beauty line of her own and a range of new fragrances. The vast majority of her 110 million-strong Instagram following are young and female, fitting firmly within the brand's target market.Her success can be viewed squarely within larger trends in the global beauty industry, which has undergone a huge shift as social media influencers and vloggers become more important to a brand's success.
The start of Kylie Cosmetics, though, is not nearly as quaint. Kylie Cosmetics, LLC is an American cosmetics company founded by media personality Kylie Jenner. Bloggers offered suggestions of "dupe" options for those not lucky enough to grab their own, and the $29 (£22) dollar sets were bootlegged online for hundreds of dollars. Her interest and knowledge came from her true love for make-up which paved a way for her to become one of the biggest influencers.
After launching the debut kits, she relabelled her business Kylie Cosmetics and sales continue to soar, making a reported $19m in one day in late 2016.In just a couple of years she has amassed a reported $630m (£470m) in sales, diversifying from lip kit duos to other products such as glosses, highlighters and eye-shadows.The brand has kept people hooked by maintaining the initial FOMO (fear of missing out) exclusivity - using countdowns to reveal products and selling them on limited release, often in collaboration with her famous siblings.Kylie Cosmetics is not alone; a host of grassroots brands such as Huda beauty and Anastasia Beverley Hills have soared in popularity in recent years. Given her background, many online scoffed at the title, but the impressiveness of the speed of her business success is harder to mock.Kylie Cosmetics is by far her biggest earner. Additionally, the businesswoman explained that she could not leave the house without lipstick. Now it's in the palm of their hands through social media," she says. Most of the company's operations and production needs are outsourced to specialist firms. Kylie Jenner told her elder sister Kendall Jenner that she loved bigger lips and instantly got obsessed with them. It's not sold in stores and does not advertise traditionally, because unlike other competitors it doesn't seem to need it. It's not sold in stores and does not advertise traditionally, because unlike other competitors it doesn't seem to need it. Kylie launched her first set of own-brand lip kits in November 2015. April 2017. These are external links and will open in a new windowKylie Jenner was just 10 years old when she made her debut on her family's reality television series Keeping up with the Kardashians. She took off her brand with a highly targeted product expansion and turned it into a multi-million-dollar company. Jenner took advantage of resources like technology and the nature of consumerism and rose to fame within four years. Before Jenner launched her beauty brand, most of the competitors targeted adults and fewer youngsters. Make-up: Have YouTube stars boosted beauty sales? A decade on, the show is still going strong and its youngest star is now the famous family's highest earner. One of the first brands to trumpet the liquid lipsticks that would become a Kylie Cosmetics staple, Colourpop has collaborated with beauty vloggers … Kylie Jenner is one of the most popular media personalities and businesswomen in the world. In the beauty industry in particular then, it seems that the Kardashians might actually be the ones to keep up with. TheKylie Jenner’s passion and efforts for fashion and makeup are quite evident in her results.