(Screenshot from Fanatics.com)The Seattle franchise officially announced it -- the Kraken -- and unveiled its logo on Thursday. Men's Seattle Kraken gear is at the Official Online Store of the NHL. And the very next morning there was a Post-it on the door that said, ‘Release the Kraken,’” Heidi Dettmer, the franchise’s vice president of marketing, told The Associated Press. An iconic roof standing nobly against the Olympic Mountains, yet beneath awaits danger…The subterranean lair of the Seattle Kraken. Our shop is loaded with gear for every type of dedicated Kraken fan out there. The Seattle Kraken are wasting no time endearing themselves to teams and fans across the NHL. Since revealing their team name and logo, it’s been all about the 32nd franchise in league history. Hottest Merchandise in Sports.
Our arena will be feared. Welcome the newest team to join the NHL, the officially unveiled Seattle Kraken! Gear for the Seattle Kraken, the 32nd NHL franchise whose logo and name was officially unveiled Thursday, are now available on Fanatics. It’s pretty good stuff. Step out in true Seattle Kraken style on game day with the high-quality Seattle Kraken apparel and gear available at CBSsports.com. “So it’s definitely something that we’ve heard almost as a rallying cry.”The franchise made those early fans happy Thursday when it revealed the team would, indeed, be called the Kraken.After starting with a list of roughly 1,200 names and suggestions — no matter how outlandish — Dettmer and Seattle’s front office whittled them down to a final group of five.Each was placed into its own silo, as they called it, and given thoughtful and independent consideration with an eye toward what would be the best brand for the franchise.Ultimately, Seattle opted to unleash the sea creature from Scandinavian folklore on the rest of the NHL.“I think that we felt like this is so authentic and noble and we hit all the main things that we really wanted, that we feel really strongly that this is the right choice,” Dettmer said. It also released gear and merchandise for the new team late Thursday night.Fans who want to pick up Seattle Kraken gear -- from t-shirts to hats to hoodies to polo shirts -- can do so at Seattle Kraken. On the latest “What I found really interesting is that they wanted the jersey not to look ridiculous winning the Stanley Cup,” Friedman said on his show. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.Note to readers: if you purchase something through one of our affiliate links we may earn a commission.Registration on or use of this site constitutes acceptance of our The Seattle Kraken are wasting no time endearing themselves to teams and fans across the NHL. Our lair will be a hostile venue for opposing teams and will deliver the best home ice advantage in the league.